Job Description
Overview
Now Hiring: Director of Digital Marketing!
Full-Time | Exempt Position
Salary: $95k - 110k/yr
Job Summary
Reading Is Fundamental (RIF) is seeking a hands-on, strategic Director of Digital Marketing to join our team! This role reports to the Vice President of Marketing & Partnerships and plays a pivotal role in shaping and executing RIF’s digital marketing strategy. This position is responsible for defining the organization’s digital marketing strategy, determine associated KPIs and goals, managing and optimizing our digital strategy across platforms to drive awareness, engagement, and conversions. You will lead email marketing, SEO/organic strategy, social media, AI search readiness, Google Ad Grants campaigns, paid digital advertising, content planning for web and blog channels, and the development of an integrated digital marketing calendar to align marketing, program, and development goals.
The ideal candidate combines digital marketing expertise and strategic vision with hands-on execution including exemplary writing and communication skills, with strong experience in stakeholder management, engagement marketing, and data analysis with the ability to leverage data-driven insights to optimize marketing outcomes. This role requires a collaborative professional adept at working across teams and with external partners to achieve measurable results and further RIF’s mission.
What’s in It for You
What You’ll Do
Search Optimization
Digital Advertising
Content and Web Marketing
Email Marketing
Analytics and Insights
SMS
Digital Marketing Calendar and Integration
Social Media
What You’ll Need
Who We Are
Reading Is Fundamental (RIF) is the nation’s leading children’s literacy nonprofit. We focus on disrupting the U.S. literacy crisis by bringing the joy of reading to children to create skilled readers. By bringing books and reading resources to kids, we inspire the joy of reading, sparking imaginations and possibilities that put children on a path to reading proficiency.
Visit us at
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