Job Description
Unilever is currently looking for Senior Brand Manager Personal care.
Role reports to Marketing & Media Lead Personal Care Poland (Dove, Rexona, Axe, Dove Men+care).
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are a business-oriented senior marketeer looking for a position that will lead to extraordinary business impact, and you are ready for leading the new ways of working and operational model then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Co-creating and executing marketing strategy business
Be the owner of media campaigns & agenda
Delivering and managing full P&L
Delivering market share winning plan
Building penetration of Unilever brands
Delivering plans to grow categories with trade partner’s respective teams – consumption growth, trade up
Build Brand Strength across the marketing funnel and key attributes of brands
Manage high complexity portfolio
Own the Strategic Pricing for all brands & formats
Deliver the best assets based on global productions (adaptation) for Polish consumer and shopper
Deliver the best assets (local production) for Polish consumer and shopper
Make sure that marketing activities address key consumer and shopper trends
Keep up to date with trends in consumer & shopper behaviour and media consumption and solutions
Co-create & improve media plans for higher impact of the communication
Make sure our brands have the best content to drive sales in ecom and omnichannel
Work on the monthly Sales and Operational Planning
Create the yearly Integrated Business Plan – P&L and activities
Create & manage complex network of external partners to deliver the result in lean team (creative agencies, media agencies, R&D partners, CSP partners, Digital Media Commerce partners)
Drive the change in ways of working and mindset across the Personal Care team and wider organization
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Minimum requirements:
6 years of experience in marketing in FMCG company
P&L management proficiency
Proven track record of extraordinary business and marketing results
Experience in delivering best class campaigns & assets: adaptations & local production
Experience in managing high complexity portfolio
Experience in managing cross-functional teams – internally & externally (Creative Agencies, Media Agency, PR Agency)
English and Polish proficiency written and spoken
Skills
Commercial acumen
Category visioning
Growth opportunity identification & segmentation
Competitive category strategy
Brand visioning & planning
Brand performance analysis
Digital commerce
Creative judgment
Communication assets development
Evidence-based decision making
Brand Guardianship
Media strategy & planning
Brand activity planning
Communication effectiveness
Net revenue management
Retail execution
Campaign measurement & optimization
Category growth management
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual, you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
We Offer You
Learning environment and personal development.
A friendly atmosphere and a positive work culture at Unilever (flex working).
Work on the contract of employment, annual bonus.
Attractive benefits package including private medical care, retirement package, life insurance, sport package, Unilever shop with discounts, psychological support, access to learning platform, unlimited access to Legimi, and much more.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Vielfalt ist Teil unserer Kultur!
Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fühlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhängig von Geschlecht, Alter, Herkunft, körperlicher Einschränkungen oder sexueller Orientierung.
Wir sind für Dich da, wenn Du aufgrund körperlicher Einschränkungen Unterstützung während des Bewerbungsprozesses brauchst.
Bewerbungsfotos sind bei uns nicht erforderlich.
#J-18808-Ljbffr Unilever Deutschland Holding GmbH
Job Tags
Contract work, Local area, Flexible hours,